Feeding America

Feeding America is an organization that helps people in America that can not afford food to get them the food they need through donations and volunteer work. I created a campaign that personified hunger and made it a monster. This “hunger beast” catches peoples attention and forces them to have emotional reaction. Everyone that sees this campaign definitely has a double take when they first see this ad. It is exceptionally hard to ignore. This is important when we are so used to ignoring ads on the internet. Not only is this shocking ad effective at grabbing attention, it is also successful at playing off the current trend of supernatural beings in the entertainment media.
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